Partygaming signs up Phil Tufnell - 27th January 2010

PartyGaming has hired former cricketer and reality TV star Phil Tufnell as its first celebrity ambassador to help boost the PartyCasino poker site’s cross-gender appeal.

Online gambling is growing in the UK, in particular among women who feel safer playing online. According to a survey of 5,000 adults by the Gambling Commission, 9.9% of people gambled “remotely” in the first quarter of 2009, up from 7.2% in 2006. Of the women polled, 7.7% gambled online in the first three months of last year, up from 5% in 2006.

Tufnell, a former England bowler and winner of the Channel 4 show I’m A Celebrity Get Me Out Of Here, will front a television, press and outdoor campaign for PartyCasino that will highlight the range of casino games available on the site.

A spokesman for the gaming company says Tufnell was chosen because of his “broad appeal” to both female and male online casino players, because of his television profile and his cricketing achievements.

PartyCasino is operated by PartyGaming, which claims to be the world’s leading listed online gaming company.

The company, which also owns the PartyPoker and PartyBingo brands, is in discussions with several companies about potential consolidation. It is reportedly in talks with Austrian rival Bwin.

The PartyCasino campaign will break during the final of Celebrity Big Brother on Channel 4 today (28 January). It was created by Leeds-based agency home with media planning and buying by Mediacom.

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PartyCasino Wins Media Man Online Casino Award, by Greg Tingle - January 2010

PartyCasino.com Wins Media Man Online Casino Award

PartyCasino.com has been awarded the Media Man and Casino News Media "Online Casino Of The Month".

PartyGaming's igaming suite has grown a custom to winning awards since they first opened for business in 1997.

The competition for the coveted award was intense again this month with massive bids from both Captain Cooks Casino, Virgin Casino, Roxy Palace, Betfair, PKR and Noble Casino, however there can only be one winner... ladies and gentlemen, that's PartyCasino.com

The award follows PartyPoker's EGR Poker Operator Of The Year and PartyGaming also made the shortlist for EGR Operator Of The Year. Last month PartyGaming's PartyPoker.com also won the Casino News Media "Online Poker Website Of The Month".

The Media Man - Casino News Media accolade is based on a combination of elements including user experience, innovation, trustworthiness, customer service, gameplay, affiliate program offerings, newsworthiness and company values.

PartyCasino.com is one of a number of PartyGaming brands.

The most popular PartyCasino.com games of late include Rambo, The Godfather, Sinatra, Call Of Duty 4: Modern Warfare, Mission: Impossible, The Terminator, Cleopatra, Sinatra, Thor, The Incredible Hulk, The Amazing Spider-Man, Monopoly, Resident Evil, Melon Madness, Wheel Of Fortune and Mega Fortune Wheel.

The PartyCasino.com jackpot is currently approaching the $1 million mark. Players can also compete for The Big One and Marvel Hero Jackpot, playing the Marvel super hero themed online slot games.

PartyCasino's most recent game releases include Melon Madness, Tarzan, High Noon and Call Of Duty 4: Modern Warfare.

PartyGaming CEO Jim Ryan has gone on record advising PartyCasino will soon feature more Hollywood blockbuster themed slots. A few in the know journalists and media agents have been recently tipped off that pro wrestling themed online slot games are in the works and that an all time classic movie adaption will be showcased in the PartyCasino portfolio within 3 months. Names been thrown around include Andre The Giant, Hulk Hogan, Ric Flair, "Rowdy" Roddy Piper and Jimmy "Superfly" Snuka, but those names are only rumors, however a print feature did showcase Andre earlier in the year, indicating that there is substance to the rumor mill. In any event, PartyCasino already has the world's most impressive line up of Hollywood themed games, and more are just around the corner.

In other exciting PartyGaming news, PartyPoker.com is currently running qualifiers to the L.A Poker Classic in the United States. PartyGaming's recent purchase of the World Poker Tour company and assets enables PartyGaming to once again accept American based poker players, and they are hopefully of soon accepting American casino players also. Both websites accept most European, South American and Australian players.

PartyCasino.com and PartyPoker.com customers can also benefit from rewards and bonuses via PartyPoints and the Palladium Lounge. Be certain to check out the PartyCasino exclusive "Cash Machine" that is being championed as one of the greatest online casino promos ever.

Media Man, Casino News Media and Global Gaming Directory do have a b2b relationship with PartyGaming, as they do with dozens of other companies in the gaming, igaming, media and entertainment industry.

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Virgin Games teams up with Virgin.com to launch its New Year’s Resolution campaign

Press Release 15th January 2010 Virgin Games, a leading online gaming company, has teamed up with the Virgin group for its ‘New Year’s Resolution’ campaign. The campaign has different categories of typical resolutions, such as getting fit, and offers hints and tips to help people stick to it. Participants will also get the chance to take part in a range of Virgin promotions where they can win prizes from across the Virgin group. There are seven categories to choose from to make a New Year’s resolution, all of which offer exclusive Virgin prizes: Make more of my time Be more entrepreneurial Manage my money Get fitter See more of the world Have more fun Do more for charity Virgin Games is sponsoring the ‘Have more fun’ category and as part of the New Year’s Resolution promotion will give away 500 V*Points to the first 200 people who register at Virgin Games. V*Points is Virgin Games’ unrivalled loyalty scheme - unlike many other online gaming loyalty schemes it is transparent and easy to calculate; each V*Point has a cash value of 1p or one Virgin Atlantic Flying Club Mile and can be redeemed for cash, Virgin Atlantic Flying Club Miles or Virgin experiences such as F1 racing days. Simon Burridge, CEO of Virgin Games, commented: “A lot of us have good intentions in the New Year and make our resolutions after a gluttonous festive period! However, it’s easy for these good intentions to fall by the way side. With its hints and tips, as well as promotions and great prizes, this campaign gives people that extra boost and incentive that is often needed. Our customers will see that being virtuous and having fun doesn’t have to be mutually exclusive!” Those who register will automatically be entered into a prize draw where top prizes include a day behind the scenes at Virgin Racing and an exclusive holiday for four to Richard Branson’s Ulusaba Game Reserve. For further information got to: www.virgingames.com About Virgin Games: Virgin Games launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings: Virgin Casino, offers content from a range of games suppliers including Wagerworks, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like blackjack and roulette, as well as great feature slots like Monopoly, Rubik’s, X-Factor and the highly popular MegaJackpots progressive games, with a jackpot value of over £1,500,000 Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros – as well as the most generous loyalty scheme in the industry Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games. *Sorry, no U.S or Australian players. See World Casino Directory Profiles Virgin Games Virgin Casino Virgin Poker Virgin Bingo V*Points Ulusaba Private Game Reserve Richard Branson Virgin Enterprises Limited News Virgin Casino News Casino News Online Casino News Bingo News Global Gaming News Website Network Global Gaming Directory Media Man International Media Man Casino News Media

PartyGaming's PartyCasino maintains top position in Asia Pacific and Europe; Releases more world class slot games and "Avatar" type tech on the way

PartyGaming's PartyCasino.com maintains top position in Asia Pacific and Europe; Releases more world class slot games and "Avatar" type technology on the way, by Greg Tingle - 14th January 2010 PartyGaming and its PartyCasino.com are on a roll as of late. Under the leadership of CEO Jim Ryan, PartyGaming is now quite the darling of the news media and gaming world. Quite an accomplishment since the days when they pulled out of the U.S market, then progressing to come to amicable business terms with the United States Department of Justice. PartyGaming's leading brands, PartyCasino.com and PartyPoker.com continue to release new features that satisfy their existing clients, in addition to seeing new clients and partners come on board. Some of the key strengths of PartyGaming and its brands include: Listed on the London Stock Exchange, so everyone knows the company is financially in a good position. Branded slot games that can be played for free or played for money. Rambo by StudioCanal, Sinatra by Frank Sinatra Enterprises, Tarzan by Edgar Rice Burroughs, Cleopatra by IGT, Monopoly and Cluedo by Hasbro, Mission: Impossible, Top Gun, The Naked Gun, Saturday Night Fever and High Noon by Paramount Pictures, Resident Evil by Capcom and Sony Pictures Entertainment, The Incredible Hulk, Thor, The Amazing Spider-Man and Fantastic Four by Marvel Entertainment, Call Of Duty 4 by Activision, King Kong by Universal Studios, The Terminator and Gone With The Wind by Metro-Goldwyn-Mayer and so the list goes on. As Marvel Comics icon Stan Lee says, "Excelsior!". PartyGaming also have their own in house game development team entitled 'The Games Studio', that works in collaboration with their business partners. New technologies have enabled PartyCasino.com to offer "Live Dealer", in collaboration with EvolutionGaming and "Single Wallet" sees players only having to have one account with PartyGaming even if they choose to play a number of games in the portfolio, from slots, to poker, backgammon, sports betting, bingo et al. The company has ramped up activities and campaigns across the global from Channel Five in Europe, to business deals with Dutch lottery operators, all the way down to Australia where world class poker player, Stewart Scott is the regions brand ambassador for PartyPoker.com Government b2b dealings - earlier this week PartyGaming announced an exclusive, five-year agreement to provide an online gaming platform for poker and casino games in Denmark for Danske Spil A/S (‘Danske Spil’). Danske Spil is controlled by the Danish Government. Industry Awards and Commendations: PartyGaming's PartyCasino.com and PartyPoker.com are multi-time award winners of the Media Man - Casino News Media - Global Gaming Directory "Online Casino of the Month" and all entities have also won a range of annual awards handed out by the well respected eGaming Review. For these reasons and more, if you like games, be it playing for free and fun or playing for money, PartyGaming more than likely has a game for you. Numerous multi language and multi currency options are also available, and the customer service is second to none. Don't just play the game, be the game and feel it at PartyCasino.com PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index with its shares listed on The London Stock Exchange under the ticker: PRTY. *The writer has a b2b relationship with PartyGaming and a number of its brands, as they do with dozens of companies in the gaming and igaming world. Websites PartyCasino.com PartyPoker.com PartyBingo.com PartyBets.com PartyGammon.com Profiles PartyCasino.com PartyPoker.com PartyGaming

PartyGaming News: Danske Spil chooses PartyGaming to launch online games in Denmark

11th January 2010 PartyGaming, the world’s leading listed online gaming company, today announces an exclusive, five-year agreement to provide an online gaming platform for poker and casino games in Denmark for Danske Spil A/S (‘Danske Spil’). Controlled by the Danish Government, The Danske Spil Group is one of the largest betting and gaming organisations in Europe with DKK 10,955 million of turnover in 2008. Offering a variety of gaming products in Denmark including the national lottery, numbers games, instant games as well as gambling on machines, Danske Spil has also established a large online gaming business and already has over 500,000 registered online customers. In 2009 the Danish Government published draft legislation for a partially liberalised gaming market in Denmark that is expected to become law in 2011. If adopted, poker and casino will be among the games subjected to open competition in the Danish market. Whilst Danske Spil has strengthened its position in a number of online gaming categories such as bingo, sports betting and casual games with strong growth in the number of players and revenues, it recognised the need to join forces with a leading online gaming company in order to achieve its potential. Over the past seven months, Danske Spil has screened the market for providers of services and potential online partners that specialise in poker and casino games. As part of its selection criteria, Danske Spil was determined to find a supplier that matched its own high standards for product quality, security and ethical requirements. PartyGaming passed all of these pre-requisites and is set to create a new strategic alliance with Danske Spil in Denmark. It is expected that the commercial terms between both companies will be finalised within the next few weeks. Commenting on today’s announcement, Jim Ryan, Chief Executive Officer of PartyGaming said: “This is a landmark B2B deal for PartyGaming and validates our strategy to become a leading provider of B2B services to both corporates and governments around the world. Danske Spil is widely recognised as one of Europe’s leading gambling businesses, one that is pre-eminent in the Danish market. We are delighted that Danske Spil has recognised our expertise and high standards of business practice and we look forward to building a significant and profitable enterprise as soon as the newly regulated Danish online gaming market opens.” H.C. Madsen, CEO at Danske Spil, said: "With some of the world’s leading products in online poker and casino as well as a large international customer base, PartyGaming is definitely a strong business partner for Danske Spil. Combining this with Danske Spil’s unique and strong position in the Danish market with more than 500,000 Danish online customers will guarantee that together we will deliver a highly attractive customer experience to players in Denmark." Editor’s Notes About PartyGaming: PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index with its shares listed on The London Stock Exchange under the ticker: PRTY. In the year to 31 December 2008, PartyGaming’s Continuing operations generated revenues of $472.9m and Clean EBITDA of $144.2m. PartyGaming’s principal brands are www.PartyPoker.com, one of the world’s largest online poker rooms, www.PartyCasino.com, the world’s largest online casino, www.PartyBingo.com, www.PartyGammon.com, www.PartyBets.com, www.PartyMarkets.com, www.FoxyBingo.com, www.GetMinted.com, www.Gamebookers.com and www.WorldPokerTour.com. None of the Group’s sites accept real money customers located in the US. PartyGaming is regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission and it is also certified as a responsible gaming operator by GamCare, the leading UK authority on the provision of advice, practical help, support and counselling in addressing the social impact of gambling. PartyGaming’s shares are also a constituent member of the FTSE4Good Index Series, which enables investors to identify companies that meet globally recognised corporate responsibility standards. About Danske Spil Danske Spil is a company group comprising of Danske Spil A/S and the subsidiary company Dansk Automatspil A/S. Danske Spil A/S has 270 employees. In the 2008 financial year, the Danske Spil Group recorded a turnover of DKK 10,955 million, DKK 8,757million in Danske Spil and DKK 2,198 million in Dansk Automatspil. Group profits were DKK 1,543 million and a total of DKK 1,610 million, including guarantee payment from the State of DKK 100 million, was distributed to stakeholders. Danske Spil’s total contribution to Danish society in 2008, comprising profit for the year and government taxes, was DKK 2,795 million. The Board has 15 members, five of whom are employee representatives and ten of whom are appointed by the following government ministries as well as organisations distributing the pools and lottery funds: The Ministry of Finance, the Ministry of Culture, the Ministry of Taxation and the Ministry of Education. The Danish Sports Federation (DIF), the Danish Gymnastics and Sports Association (DGI), the Danish Football Association (DBU), the Outdoor Council, the Danish Company Sports Association (DFIF) and the Danish Youth Council (DUF). The chairman of the Board is appointed by the Minister of Taxation. 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PartyCasino: 'The Big One' And 'Melon Madness' - PartyCasino Launches Largest Progressive Seeded Jackpot In Industry!

Get Ready For 'The Big One' And 'Melon Madness' $300,000 Up For Grabs In 'The Big Race' Gibraltar – 7th January 2009 - PartyCasino.com, the world’s largest online casino, is proud to launch the largest progressive seeded jackpot in the online gaming industry in the form of ‘The Big One’ and the introduction of classic slot ‘Melon Madness’. A PartyCasino.com spokesman said: "‘The Big One’ is structured as a five tiered pool. The highest tier - Colossal Cash - seeds at $1.5m, the biggest online jackpot seed in the industry." "‘Melon Madness’ is designed to be a classic 30 line video slot. Play is fast and the free spin feature is played in-reel. We think it's a jackpot player's slot game. It only went online over the holiday period and is already amongst the most popular games in the lobby! Our record Gold Mega Jackpot of almost $5 million was hit in December and the jackpot ticker continues to escalate in 2010 as players turn their focus to ‘The Big One.’" To celebrate the launch of the new slot Melon Madness and the ’The Big One,’ PartyCasino.com is giving away over $300,000 in prizes this January through ‘The Big Race’. Simply play Melon Madness or any other slots and progressive jackpot slots between the 6th and 20th January 2010 and those with the most points will scoop the huge prizes, totaling $300,000. For more information see: PartyCasino.com The top 750 players will be rewarded for their performances. If a player misses out on these PartyCasino.com will still pay Hot Spot prizes to every 5th rank 755th to 1,500th place, making the total value of the leader board to be over $100,000. PartyCasino.com now offers over 140 games, including 100 slots, and pays out easily over $10 million EVERY DAY to players. The world’s largest online casino continues to expand rapidly. The previous Gold Mega Jackpot was hit with a fateful spin at 20.42ET on December 2nd 2009. The stake was $45 on popular PartyCasino.com Gold Mega Jackpot game, the Mega Fortune Wheel. The screen exploded with congratulations and colour as ‘gamago’ turned $45 into a record busting $4,978,336.62! ‘The Big One’ and ‘Melon Madness’ were both created by PartyGaming’s specialist unit ‘The Games Studio’. PartyGaming Plc is the world’s leading listed online gaming company. Founded in 1997, the Group is a constituent of the FTSE 250 share index and the FTSE4Good Index Series, which measures the performance of companies that meet globally recognised corporate responsibility standards. PartyGaming’s shares are listed on The London Stock Exchange under the ticker: PRTY PartyGaming is regulated and licensed by the Government of Gibraltar and is certified by GamCare as a responsible gaming operator. Website PartyCasino.com Profiles PartyCasino.com PartyGaming

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